Creating Lucy's Felt Health Food Marketplace with Coconut Cult - Lucy Sparrow

Behind The Scenes of Lucy’s Felt Health Food Marketplace

This September 2025, Lucy created yet another colourful world of felt art – a handcrafted health food marketplace in collaboration with health food brand Coconut Cult! Every inch of this vibrant pop-up, from probiotic jars to soft sardine tins, was made entirely from felt in six months. But behind the scenes of this surreal marketplace was months of designing, cutting, stitching and painting. Here’s a lil peek at how the marketplace came to life.

Making The Felt

The process began with reimagining real health food packaging as felt replicas. Every brands’ unique detail – fonts, labels, and nutritional facts – was carefully adapted into a felt-friendly design while preserving the products’ instantly recognisable look. The translation from physical to felt design required both artistic precision and a touch of Lucy’s signature style.

Once the designs were finalised, over 9,000 individual felt items then needed to be cut out, sewn, stuffed, and hand painted (in the six month time frame, ahh). Over the months, we began to see the felt health food marketplace come together. Replicating beloved brands in soft sculpture form.

From cans of cream soda to jars of coconut yogurt, each individual sculpture received a hand-painted finish from Lucy to bring it to life. In true Lucy Sparrow style, she perfectly replicated each brands’ font just by glancing at it. It continues to mesmerise us.

Installing the MarketPlace

Then came the install in New York’s SoHo district. Over two days, Lucy and others transformed a space into a pink-felt paradise. Every shelf and stand was wrapped in a vibrant pink felt, setting the stage for a playful and immersive shopping experience.

The final step was stocking the marketplace shelves. Each sculpture organised on the shelves to mimic a real grocery store. Creating a magical world where the usually everyday, ordinary experience becomes extraordinary – a testament to the artistry, humour, and heart behind Lucy Sparrow’s world of felt.

From concept to creation, Lucy’s felt health food marketplace with Coconut Cult celebrates the joy of art, food, and the beauty of everyday objects. This immersive installation blurred the lines between gallery space and grocery store. Those who came to visit enjoyed Lucy’s marketplace, as well as a selection of other interactive activities Coconut Cult put on for the pop-up.