Inside Felt HQ
At the heart of Sew Your Soul is artist Lucy Sparrow — the felt mastermind behind every hand-stitched and painted soft sculpture.
But behind the scenes of every perfectly sewn felted creation is a small but mighty team who keep the studio ticking, the cats out of the paint (mostly), and the deadlines met. From fabric cutting, sewing, painting and packing to filming and editing — the magic that happens at Sew Your Soul is thanks to everyone involved.
Soft art, hard work, and a lot of tea (or coffee if you prefer). That’s the Sew Your Soul way.
Meet The Team

Lucy
Job title – Banana rescuer
Favourite animal – Either a chameleon, bumble-bee, or cat!
The way to my heart is… – sweet shops and museums!
Favourite music – Brit-pop & dream pop
Favourite word – Serendipitous
Favourite studio cat – Huxley
Celebrity crush – Ray Winstone
Loves: bananas, graveyards, LandRover Defenders
Hates: loud noises, raw tomatoes, woodlice,
puffer jackets

Jess
Job title – Glue gun operator
Favourite animal – Seal!
Most looking forward to… – Seeing Oasis in Dublin
Favourite music – Emo/rock/brit-pop/country
The way to my heart is… – Tomato ketchup
Favourite studio cat – Huxley
Celebrity crushes – MGK & James Acaster
Loves: rollercoasters, the circus, Halloween, cats,
tidying, chocolate
Hates: frogs and mushrooms

Geraldine
Job title – Cat herder
Favourite word – Shenanigans!
Favourite music – Everything from K Pop
to heavy metal
Last holiday destination – Japan
Most looking forward to… – Seeing Oasis
Favourite studio cat – Ogilvy
Celebrity crush – David Mitchell
Loves: music, my cats (Rosalie & Sabrina), food,
fashion, chocolate
Hates: mushrooms, dust, strong smells, spiders,
Vlad eye goop

Imogen
Job title – Resident youth
Favourite word – Slayyy
Favourite film genre – Horror
Favourite type of music – Shoegaze & K-Pop
Favourite food – Tofu
Favourite studio cat – Esmerelda
Celebrity crushes – Hwang Hyunjin & Cillian Murphy
Loves: my cat (Kia), crystals, Halloween, films, music
Hates: mushrooms, heat, crowded places, spiders

Lauren
Job title – Felt Cave musician
Favourite food – Chicken nuggets or pasta
Favourite type of music – Indie Pop
The way to my heart is… – Cheeeese!
Never fails to make me laugh – Silly cats
Favourite studio cat – Vlad
Celebrity crush – Channing Tatum
Loves: cats, the moon, rollerskating,
Coronation Street, music, iced tea
Hates: slow walkers & drivers, ketchup,
mushrooms, motorbikes, heavy metal, spiders

Erin
Job title – Plastic eye wrangler
One thing you wish you enjoyed more –
Drinking water…because health
Favourite type of music – 70’s &
Millennial Elder Emo
Object you misplace the most – My glasses
Favourite season – Autumn
Favourite studio cat – Esmerelda
Celebrity crushes – Hozier & Greg Davies
Loves: crisps, diamantés, Ikea bags, Dolly Parton,
knitting
Hates: Driving, egg whites, flip flops

Sebastian
Job title – Emotional support banana
Favourite studio cat – Ogilvy
(can be grubby together)
Loves: Lucy
Hates: being sat on and the washing machine

Boris
Job title – Slicer of fabrics
Favourite studio cat – I’m allergic
Loves: blade change day, eBay felt,
open garage doors, admiration from delivery drivers
Hates: lycra, organza
Meet The Studio Cats

Huxley
Job title – Longest cat in East Anglia
Loves: tuna, pigeons, belly rubs,
stretching, announcing his arrival
Hates: hoovers, getting his photo taken,
being picked up
Nicknames: Prince-ling, Lord Huxlington,
Best boy, The well behaved one, Dairylea Triangle, Shouty

Esmerelda
Job title – Princess
Loves: Lick-e-lix, peace and quiet, chin scratches,
being brushed
Hates: Vlad
Nicknames: Smush-merelda, The grey one,
Grumpy, Fluffy butt, Ez, Baby girl, Princess

Ogilvy
Job title – Unemployed (The Limpet)
Loves: cuddles, creme & kinder eggs, peanut butter,
bum slaps, Huxley
Hates: wet wipes and getting his ears cleaned
Nicknames: Ogil-bum, Piglet, Mushroom boy,
Roast chicken, Turkey, Gremlin, The scrote,
Ballsack, Ogil-baby

Vlad
Job title – Menace
Loves: Esmerelda, tea, the flag, climbing backs,
cuddles, rubbing his eye goop on you,
causing chaos
Hates: baths and getting his nails cut
Nicknames: The terrorist, Demon spawn,
Demon, Beelzebub, Jackal, Gargoyle,
Vladlet