Lucy Sparrow - Sew your Soul

The Beginning of Convenience

The Momentary Museum, Arkansas

Lucy Sparrow - Sew your Soul

Lucy’s colourful and whimsical felt installations have long captivated audiences in how they inspire feelings of curiosity, delight, and nostalgic connections to our favourite products.

The Beginning of Convenience, Lucy’s first museum show in the United States, will take visitors back in time through an immersive ‘time capsule’ installation of a 1980s-90s Walmart-inspired supermarket. Located at The Momentary museum, Arkansas.

The show will include over 20,000 individually handmade and exquisitely detailed felt replicas of supermarket products, ranging from food and beverage items to beauty products and household goods. To build a truly immersive environment, Lucy will incorporate commercials starring herself, as well as sounds of the checkout counter beep and in-store announcements.

The Beginning of Convenience explores a particular moment in history when the rise of dual-income households in the 1980’s necessitated consumer goods that prioritised speed and convenience over effort and taste. Changing roles within the household led to the development and increase of quick and easy consumer goods, such as microwave dinners, frozen foods, and out-of-the-box meals. Lucy recreates thousands of these products with felt, paint, and an acute attention to detail, a deeply time and labor intensive process that provides a humorous, yet thought-provoking contrast to the era.

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Exhibition Opportunities

Are you interested in purchasing your own unique custom felt piece? Email clare@jb-pr.com to start the conversation!

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Lucy Sparrow - Sew your Soul