September 2025, Lucy teamed up with Coconut Cult and a selection of health food brands for a new immersive project – this time, in SoHo New York!

For this special pop-up collaboration, Lucy transformed the space into a mini felt marketplace, where every single product on display had been meticulously hand-sewn and painted in her signature style. Think jars, cartons, packets, tins, and bottles – all reimagined in felt.

Over six months, Lucy created 9,000 felt items, recreating packaging and branding down to the tiniest detail. The result was a felt marketplace/installation – a playful celebration of food, art, and culture that invited visitors to experience everyday items in a whole new way. The felt marketplace was a place where art lovers, foodies, and passerby’s alike can explore the aisles of this one-of-a-kind collaboration.